Bertolli Lets the Italian Sun Do the Talking
The tomatoes in our pasta sauces ripen under the Italian sun. And who better to tell that story than the Italian sun itself?
That’s why we travelled to Piacenza, where Bertolli’s tomatoes grow steadily, developing their flavour at nature’s pace.
From the first light of dawn to the day’s final rays, the sun went about its work, gradually revealing our message. At its peak, in the middle of the day, our statement became fully visible, shaped by light and time, just like the tomatoes themselves.
In doing so, we not only showed where Bertolli’s tomatoes come from, but also what makes them so exceptionally delicious. A story that could only truly be told by the Italian sun.
The translation of the text on the sign: Only Sun-Ripened Italian Tomatoes
